Week 10 EOC: Permotion without discounting

My advertising idea is to per mote the "how ever you want it cigar" and Salsa Night Thursdays. Beautiful women servers mixed wide with comforting music to create the home bodied experience of luxury at an affordable price.

The core of this business will revolve around the on site rolling station where customers can sit and watch as their personalized cigars are being made. As a more in-depth experience, for a monthly fee customers can rent out lockers and have their cigars to be stored and available for when ever they come in.

This place will be readily available with a fully stocked bar and assorted fried snacks to accompany our customers while they enjoy the comfort of good conversation around the personalized hand rolled cigars.            

Week 8 EOC: Creative content

My creative content will consist of an advertizement poster for Leisure's Cigar Bar. I would like it to   contain all of the fun and innovated aspects of the the bar. It will contain a full menu for all cigar's, drinks and assorted edibles, along with different activity's to enjoy while relaxing, in you're new home away from home.

One of the biggest attractions, I would really like emphasize on it,  is it's unique experiance in  having all the cigars that are sold in the bar, are hand rolled on location. It well have a picture of the the location, all the colors and design of the logo, along with its mission statement.     

Week 6 EOC: Me Times Three

This picture is something I took the day these Shoes arrived in the mail.

These shoes I stood in line for at San Francisco and waited 6 hours only to not receive them. The amount of people standing in line for these shoes was tremendous. However, even though I did not get the shoes that day,  the experience of just being there and rekindling the moments, of my child and the shoes first surfaced are the reason is to why go and stand in and wait these really long lines for these shoes. A few months later did purchase the shoes of a very well trusted site just to make sure I had them. 

 I took this picture from my cell phone in my living room. 

Though I don't own this camera, (yet) it is a huge part of who I am today. I spend countless hours looking through a lens, looking for that perfect shot, to portray that perfect moment, whether its through a still image or moving one. When I have that camera in my hand nothing else in the world exists accept for whats on the other end. I'm contently looking for new equipment to put on my lists of things to get in the future to upgrade the sensation of my work.   

Picture taken from http://gallery.techarena.in/showphoto.php/photo/19422

 

My Mac book is essential to me and my life style. It is where I store most of my life. All of my pictures, movies clips, notes, writings and anything else I create on a day to day basis gets stored here. As I venture future into my craft, i plan to upgrade my computers. apple is big name in the media field and has the necessary programs to run all my creative works.        

Week 5 EOC: Super-bowl Commercial

http://www.youtube.com/user/tidelaundry/featured?v=YoOfBVraMNw

I for one, really enjoyed the the tide commercial. I felt it really caught Americas attention by being very interactive with the fan base. Both Niner and Raven fans's alike where pulled into the commercial and caused great deal of competitiveness among both sides.
"His former team may have come up short, but Joe Montana was one of the big winners of the Super Bowl.
According to USA Today's Ad Meter, Montana's Tide ad was the second-most popular ad of the night. Being runner-up in the ad competition likely feels a lot better than finishing second in the game itself."(http://www.huffingtonpost.com/2013/02/05/joe-montana-stain-super-bowl-commercial-tide-video_n_2625518.html )

The commercial had 3,918,178 views on Youtube. At the height of the commercial Many Niner fans tweeted great things of the commercial, giving praise to the Joe Montana stain. A lot of negative soon came after, once the it was washed away by by a Ravens fan.    
 

Week 4 EOC: There's an app for that?

It’s 7:30 am and you have to be to work at 8 o’clock. You rush and do your morning routine bath, get dressed, a cup of coffee, maybe a bagel. You’re on way out the door and realize that you’re car keys are not where you left them. After tearing up the house you realize that instead of putting where you normally do, you brought them in to the bathroom with you when you got home. Now youre late for work and you're boss fires you.

Well If only there was an app that could help you locate you're keys from you're phone, you would still have a job. I purpose an idea with an app called, "FindMe". All you would have to do is Buy a small pack of sensors That could attach to things like you're keys, remotes,  wallets and any small accessories, download the app and presto never lose the little nick-nack, yet important things again.

All you have to do when you lose you're key's is run the app, the little sensor attached to key's will send a signal to you're  phone which will register as one of three different colors. Green meaning you are far away, yellow meaning you're close and red meaning you've found it.

Unfortunately There is an app for finding you're keys with you're phone its called stick-and-find for the Iphone.            

Week 3 EOC: My Demographics

My demographic is made up of that of the millennial’s. A group of individuals born around the years of the 1980’s to 2000’s. It is said to be that the millennial generation are to be some of the biggest consumers to date. With a great deal of knowledge in the technology department, Gen y is current changing the way marketing is being used as far where to promote new and different products. “Sell a lifestyle based on trust and emotion – not a product.  McD’s now playing Hip Hop music and not talking about their juicy burgers. Why? Selling lifestyle: diversity is key and everyone looks like they are having fun with friends while eating at McDs – it’s about lifestyle.  Those who might not like McDonald’s may not like it because they prefer a different lifestyle – perhaps a healthier lifestyle?”(http://theechoboom.com/2010/09/the-echo-boom-statistics/ )

As very divers over populated group, Gen Y is said to become the dominate group of America in the market. ·” The next dominant generation of Americans

• It’s predicted that by 2010, the Gen Y population will be 32% of total population.

· Spending is already making an impact on the economy

· Big Spenders - $170 million of own and parents money

• Average weekly spending by teenagers = $84 per week ($57 of own; $27 or parents)
• Annually: $25B of own money and influence another $187B in purchases” ( http://www.csuchico.edu/pub/inside/2_05_05/pause.html )

In conclusion my generation is of the up and coming to rule in the market place.

Week 3 EOC: Making Money for Good

In today’s business market, entrepreneurs’ have come up with a new innovated way to marketing their business. By coming up with non-profit and charitable originations, they have found a way to make money by giving back to the communities and maintain a steady growth in their company.

Company’s like TOMS Shoes, is on the forefront of this new business endeavor. “What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now” (START SOMETHING THAT MATTERS) BOOK)

This new wave of community-based entrepreneurship as made a big Impact on the young adults of today. “A new generation of consumers, influencers, and entrepreneurs has come of age--and its outlook on doing business is revolutionary. Millions of children born between 1980 and 2000, commonly known as Generation Y, have matured into adulthood with a unique worldview that is firmly entrenched in the beliefs that anything is possible and anyone can make a difference.”. (www.inc.com/ REBEL WITH A CAUSE | Brent Freeman)

Companies like Oliberté, Falling Whistle, and Jack’s Soap are some of the new competitors, competing for making the world a better place.  Oliberte, created by Becky Straw, is a for-profit footwear company that helps create jobs for the women of Africa, creating a safe environment for them to develop valuable skills for the workforce. “At Oliberte, we believe that the only way to continually bring pride and prosperity in Africa is if it is a joint effort by several persons, brands and partners. “Ambassadors” will feature subjects who are directly or indirectly working with non-profit or social good organizations or those who exemplify a passion for Africa and its citizens.”(http://www.oliberte.com/pages/becky-straw-the-adventure-project/).

Week 2 EOC: Boston Consulting Group - Video Games

The environmental forces against the gaming industry is due to the countries recession.  The only way gaming companies will survive, is their adaptability.  The question is whether the various gaming companies will come up with strategic planning in order to recover from this economic downfall.

           

Upon research, I expect to see Apple INC. to become the latest cash cow on a slow decline towards the dog category.  With the ability to offer an abundance of different gaming apps for low cost or not cost at all, as well as the supporting of past years profits, Apple INC will survive this economic down turn but it is on it's way to peaking due to competitors such as Samsung.  According to a post in The Economist, “Yet even if it produces a cheaper iPhone, pushes deep into China and wows the world with a smart TV, its shares will not reconquering last year’s peak. Competition is now tougher in its core markets. Rivals will not let it disrupt new ones so easily. Apple may dip into its $137 billion cash lake to boost its share price by paying fatter dividends or buying back more stock. That would delight some investors, but others would see it as a tacit admission that the firm’s great innovation engine has stalled. Apple won’t crumble, but it has peaked” (The Economist (from the print edition: Business, 1). 

           

Companies such as Sony, Microsoft INC, and Nintendo are slowly declining from cash cow's down to the dog category.  “Analysts expect Sony to cut the price on its PS3 by about $100 this year, leading to price cuts by Microsoft on some of its Xbox 360 models. The PS3 starts at about $400, compared with the equivalent Xbox 360, which costs about $300. Though Nintendo has said it won't cut prices on its $250 Wii this year, it is expected to do so indirectly by bundling games with the console” (Kane, 2).   Sony decided to reduce prices on the PS3 models in order to make possible profit; which shows signs of them divesting in their companies products which supports the idea of their slow decline to Dog.  Microsoft is following Sony's lead towards divesting as well by cutting their prices on Xbox 360 models which will in turn make many gaming supporters happy, but possibly holding out to see if further drops will ensue. 

           

Nintendo is trying to hold on to being a cash cow by refusing to lower prices on game consoles even with their 38% plummet in profits on Wii (Kane, 1).  Instead, Nintendo has taken a different approach compared to brands such as Sony and Microsoft.  “Many videogame executives say they remain positive about the industry, pointing to coming releases of big titles.  Nintendo is launching “Wii Sports Resort,” a collection of resort sports games, this week.--Though Nintendo has said it won't cut prices on its $250 Wii this year, it is expected to do so indirectly by bundling games with the console” (Kane, 2). 

           

Nintendo may be taking on different approaches compared to Microsoft and Sony, the company is still investing into new games and cutting costs in a much more creative way than the competitor companies.  Nintendo, was in fact trying to hold tight to the idea of staying a cash cow through innovative thinking; but profit losses show that their innovative thinking is bringing them down to the Dog category.

 

Week 1 EOC: Great customer service

Great customer service to me begins with a smile. Its all about making the customer feel welcome and at ease. “Marketing is all about creating value for customers.”pg 6. Making a customer comfortable, makes them valuable, by giving them a welcoming experience, a company can open the doors for loyal repeat customers.

Week 1 EOC: My Voice

As a creative thinker, my passion is beyond filmmaking. I inspire to inspire, to move my audience and compel their emotions while at the same time entertain them. I have three major things in my life and that’s a past, a present and future.

My past, consist of young boy, who while the world beneath him hurtled with chaos, would often times sit high on the roof writing songs or poems, creatively thinking of a way to escape the harshness of life. My present, stands a young, overly driven man, who without that past could never understand, nor put fourth what it take to put together any creative thought, that would even remotely move or compel someone. My future, I envision two things. The first, to gain the respect as a professional and innovator in my craft, the second is to have inspired and compelled other like minds to bring fourth new innovated ideas to the film world.