Week 4 EOC: There's an app for that?

It’s 7:30 am and you have to be to work at 8 o’clock. You rush and do your morning routine bath, get dressed, a cup of coffee, maybe a bagel. You’re on way out the door and realize that you’re car keys are not where you left them. After tearing up the house you realize that instead of putting where you normally do, you brought them in to the bathroom with you when you got home. Now youre late for work and you're boss fires you.

Well If only there was an app that could help you locate you're keys from you're phone, you would still have a job. I purpose an idea with an app called, "FindMe". All you would have to do is Buy a small pack of sensors That could attach to things like you're keys, remotes,  wallets and any small accessories, download the app and presto never lose the little nick-nack, yet important things again.

All you have to do when you lose you're key's is run the app, the little sensor attached to key's will send a signal to you're  phone which will register as one of three different colors. Green meaning you are far away, yellow meaning you're close and red meaning you've found it.

Unfortunately There is an app for finding you're keys with you're phone its called stick-and-find for the Iphone.            

Week 3 EOC: My Demographics

My demographic is made up of that of the millennial’s. A group of individuals born around the years of the 1980’s to 2000’s. It is said to be that the millennial generation are to be some of the biggest consumers to date. With a great deal of knowledge in the technology department, Gen y is current changing the way marketing is being used as far where to promote new and different products. “Sell a lifestyle based on trust and emotion – not a product.  McD’s now playing Hip Hop music and not talking about their juicy burgers. Why? Selling lifestyle: diversity is key and everyone looks like they are having fun with friends while eating at McDs – it’s about lifestyle.  Those who might not like McDonald’s may not like it because they prefer a different lifestyle – perhaps a healthier lifestyle?”(http://theechoboom.com/2010/09/the-echo-boom-statistics/ )

As very divers over populated group, Gen Y is said to become the dominate group of America in the market. ·” The next dominant generation of Americans

• It’s predicted that by 2010, the Gen Y population will be 32% of total population.

· Spending is already making an impact on the economy

· Big Spenders - $170 million of own and parents money

• Average weekly spending by teenagers = $84 per week ($57 of own; $27 or parents)
• Annually: $25B of own money and influence another $187B in purchases” ( http://www.csuchico.edu/pub/inside/2_05_05/pause.html )

In conclusion my generation is of the up and coming to rule in the market place.

Week 3 EOC: Making Money for Good

In today’s business market, entrepreneurs’ have come up with a new innovated way to marketing their business. By coming up with non-profit and charitable originations, they have found a way to make money by giving back to the communities and maintain a steady growth in their company.

Company’s like TOMS Shoes, is on the forefront of this new business endeavor. “What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now” (START SOMETHING THAT MATTERS) BOOK)

This new wave of community-based entrepreneurship as made a big Impact on the young adults of today. “A new generation of consumers, influencers, and entrepreneurs has come of age--and its outlook on doing business is revolutionary. Millions of children born between 1980 and 2000, commonly known as Generation Y, have matured into adulthood with a unique worldview that is firmly entrenched in the beliefs that anything is possible and anyone can make a difference.”. (www.inc.com/ REBEL WITH A CAUSE | Brent Freeman)

Companies like Oliberté, Falling Whistle, and Jack’s Soap are some of the new competitors, competing for making the world a better place.  Oliberte, created by Becky Straw, is a for-profit footwear company that helps create jobs for the women of Africa, creating a safe environment for them to develop valuable skills for the workforce. “At Oliberte, we believe that the only way to continually bring pride and prosperity in Africa is if it is a joint effort by several persons, brands and partners. “Ambassadors” will feature subjects who are directly or indirectly working with non-profit or social good organizations or those who exemplify a passion for Africa and its citizens.”(http://www.oliberte.com/pages/becky-straw-the-adventure-project/).

Week 2 EOC: Boston Consulting Group - Video Games

The environmental forces against the gaming industry is due to the countries recession.  The only way gaming companies will survive, is their adaptability.  The question is whether the various gaming companies will come up with strategic planning in order to recover from this economic downfall.

           

Upon research, I expect to see Apple INC. to become the latest cash cow on a slow decline towards the dog category.  With the ability to offer an abundance of different gaming apps for low cost or not cost at all, as well as the supporting of past years profits, Apple INC will survive this economic down turn but it is on it's way to peaking due to competitors such as Samsung.  According to a post in The Economist, “Yet even if it produces a cheaper iPhone, pushes deep into China and wows the world with a smart TV, its shares will not reconquering last year’s peak. Competition is now tougher in its core markets. Rivals will not let it disrupt new ones so easily. Apple may dip into its $137 billion cash lake to boost its share price by paying fatter dividends or buying back more stock. That would delight some investors, but others would see it as a tacit admission that the firm’s great innovation engine has stalled. Apple won’t crumble, but it has peaked” (The Economist (from the print edition: Business, 1). 

           

Companies such as Sony, Microsoft INC, and Nintendo are slowly declining from cash cow's down to the dog category.  “Analysts expect Sony to cut the price on its PS3 by about $100 this year, leading to price cuts by Microsoft on some of its Xbox 360 models. The PS3 starts at about $400, compared with the equivalent Xbox 360, which costs about $300. Though Nintendo has said it won't cut prices on its $250 Wii this year, it is expected to do so indirectly by bundling games with the console” (Kane, 2).   Sony decided to reduce prices on the PS3 models in order to make possible profit; which shows signs of them divesting in their companies products which supports the idea of their slow decline to Dog.  Microsoft is following Sony's lead towards divesting as well by cutting their prices on Xbox 360 models which will in turn make many gaming supporters happy, but possibly holding out to see if further drops will ensue. 

           

Nintendo is trying to hold on to being a cash cow by refusing to lower prices on game consoles even with their 38% plummet in profits on Wii (Kane, 1).  Instead, Nintendo has taken a different approach compared to brands such as Sony and Microsoft.  “Many videogame executives say they remain positive about the industry, pointing to coming releases of big titles.  Nintendo is launching “Wii Sports Resort,” a collection of resort sports games, this week.--Though Nintendo has said it won't cut prices on its $250 Wii this year, it is expected to do so indirectly by bundling games with the console” (Kane, 2). 

           

Nintendo may be taking on different approaches compared to Microsoft and Sony, the company is still investing into new games and cutting costs in a much more creative way than the competitor companies.  Nintendo, was in fact trying to hold tight to the idea of staying a cash cow through innovative thinking; but profit losses show that their innovative thinking is bringing them down to the Dog category.

 

Week 1 EOC: Great customer service

Great customer service to me begins with a smile. Its all about making the customer feel welcome and at ease. “Marketing is all about creating value for customers.”pg 6. Making a customer comfortable, makes them valuable, by giving them a welcoming experience, a company can open the doors for loyal repeat customers.

Week 1 EOC: My Voice

As a creative thinker, my passion is beyond filmmaking. I inspire to inspire, to move my audience and compel their emotions while at the same time entertain them. I have three major things in my life and that’s a past, a present and future.

My past, consist of young boy, who while the world beneath him hurtled with chaos, would often times sit high on the roof writing songs or poems, creatively thinking of a way to escape the harshness of life. My present, stands a young, overly driven man, who without that past could never understand, nor put fourth what it take to put together any creative thought, that would even remotely move or compel someone. My future, I envision two things. The first, to gain the respect as a professional and innovator in my craft, the second is to have inspired and compelled other like minds to bring fourth new innovated ideas to the film world.