Week 3 EOC: Making Money for Good

In today’s business market, entrepreneurs’ have come up with a new innovated way to marketing their business. By coming up with non-profit and charitable originations, they have found a way to make money by giving back to the communities and maintain a steady growth in their company.

Company’s like TOMS Shoes, is on the forefront of this new business endeavor. “What matters most to you? Should you focus on earning a living, pursuing your passions, or devoting yourself to the causes that inspire you? The surprising truth is that you don’t have to choose—and that you’ll find more success if you don’t. That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now” (START SOMETHING THAT MATTERS) BOOK)

This new wave of community-based entrepreneurship as made a big Impact on the young adults of today. “A new generation of consumers, influencers, and entrepreneurs has come of age--and its outlook on doing business is revolutionary. Millions of children born between 1980 and 2000, commonly known as Generation Y, have matured into adulthood with a unique worldview that is firmly entrenched in the beliefs that anything is possible and anyone can make a difference.”. (www.inc.com/ REBEL WITH A CAUSE | Brent Freeman)

Companies like Oliberté, Falling Whistle, and Jack’s Soap are some of the new competitors, competing for making the world a better place.  Oliberte, created by Becky Straw, is a for-profit footwear company that helps create jobs for the women of Africa, creating a safe environment for them to develop valuable skills for the workforce. “At Oliberte, we believe that the only way to continually bring pride and prosperity in Africa is if it is a joint effort by several persons, brands and partners. “Ambassadors” will feature subjects who are directly or indirectly working with non-profit or social good organizations or those who exemplify a passion for Africa and its citizens.”(http://www.oliberte.com/pages/becky-straw-the-adventure-project/).