My demographic is made up of that of the millennial’s. A
group of individuals born around the years of the 1980’s to 2000’s. It is said
to be that the millennial generation are to be some of the biggest consumers to
date. With a great deal of knowledge in the technology department, Gen y is
current changing the way marketing is being used as far where to promote new
and different products. “Sell a lifestyle based on trust and emotion – not a product.
McD’s now playing Hip Hop music and not talking about their juicy burgers. Why?
Selling lifestyle: diversity is key and everyone looks like they are having fun
with friends while eating at McDs – it’s about lifestyle. Those who might
not like McDonald’s may not like it because they prefer a different lifestyle –
perhaps a healthier lifestyle?”(http://theechoboom.com/2010/09/the-echo-boom-statistics/
)
As very
divers over populated group, Gen Y is said to become the dominate group of America
in the market. ·” The next dominant
generation of Americans
- It’s predicted that by 2010, the Gen Y population will be 32% of total population.
· Spending is already
making an impact on the economy
· Big Spenders - $170
million of own and parents money
- Average weekly spending by teenagers = $84 per week ($57 of own; $27 or parents)
- Annually: $25B of own money and influence another $187B in purchases” ( http://www.csuchico.edu/pub/inside/2_05_05/pause.html )
In conclusion
my generation is of the up and coming to rule in the market place.
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