Business mission statement

Core Mission Statement: Leisure's, your home away from home.

"Mission statements should be meaninful and specific yet motivating.  They should emphasize the company's strenghts in the marketplace.  Too often, mission statements are written for public relations purposes and lack specific, workable guidelines.-- Finally, a company's mission should not be stated as making more sales or profits, profits are only a reward for creating value for customers.  Instead , the mission should focus on customers and the customer experience the company seeks to create" (Gary Armstrong and Philip Kotler. Marketing: An Introduction for Education Management Corporation, 10th Edition.The Art Institutes. Web. 20 March 2013<http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02lev2sec2>.).

Company Product Oriented Definition: It is Leisures Cigar Bar's mission is to beckon guests to our luxurious atmosphere by enticing each of the five senses by assisting them in creating the simplest pleasure of a Leisurely time.  We assist in all matters Leisurely.

I decided to go with a mission statement that was short in sweet in order to get to the core of what Leisures is really about.  The name of the cigar bar speaks for itself.  The definition of Leisure is, time free from the demands of work or duty, when one can rest, enjoy.  The name encompasses the core mission statement.  If you think about it, where does one really relax and let go, and truly just be; at home.  Therefore it is our mission to create that home away from home, where the client can simply kick back and allow their minds and bodies to fully let go of all of the worries that wear them down.