"The company needs to turn its mission into detailed supporting objectives for each level of management. Each manager should have objectives and be responsible for reaching them" (http://digitalbookshelf.
The broader objectives of Leisures is to bring in clientele that wants a place to relax and enjoy finer qualities such as the uniqueness of hand rolled cigars with lavish choosings, premium alcohol, both domestic and imported, a gratifying food selection, in a palatial atomsphere. "Marketing strategies and programs must be developed to support these marketing objectives.--Each broad marketing strategy must then be defined in greater detail" (http://digitalbookshelf.
Leisures main attraction is the fact that their will be the availability to a cigar rolling station. The manager of this needs to do much research in what are the most sought after cigars on the market. The next step would be to find out what the best cost saving avenue would be in order to get the right ingredients to recreate and specialize the cigars. It would be especially important to budget in how to keep the ingredients as fresh as possible through transport which would be largely cost consuming. Most of the investing would go towards making this unique one of a kind cigar centered attraction.
Another attribute that would set leisure's aside from other cigar bars would be to find what spirits would go best with what flavored ingredients the cigars offer. This would take a manager that has a very distinctive palate that would be willing to go the extra mile and compare the unique cigar creations with the different hints of flavors from the alcohol. Upon research, Arturo Fuente, is one of the most attractive cigars in the market because of the consistency in flavor and quality. This cigar has a nutty flavor that lingers on the palate and a splash of spice. A great pairing with this type of cigar would be a fine bourbon, and preferably Woodford Reserve, which is known for its smooth oak and nut flavor, that has a spicy kick in the end. The combination of the sweet fruity aroma of this bourbon and the mild nutty aroma of the cigar, would be a tantalizing treat for a customer who just wants to relax and not think about anything but being pleased.
"This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives. Kohler’s overall objective is to build profitable customer relationships by developing efficient yet beautiful products that embrace the “essence of gracious living.” It does this by investing heavily in research and design (R&D). Research and design is expensive and requires improved profits to plow back into research programs. So improving profits becomes another major objective for Kohler. Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives" (http://digitalbookshelf.
No comments:
Post a Comment