http://www.youtube.com/user/tidelaundry/featured?v=YoOfBVraMNw
I for one, really enjoyed the the tide commercial. I felt it really caught Americas attention by being very interactive with the fan base. Both Niner and Raven fans's alike where pulled into the commercial and caused great deal of competitiveness among both sides.
"His former team may have come up short, but Joe Montana was one of the big winners of the Super Bowl.
According to USA Today's Ad Meter, Montana's Tide ad was the second-most popular ad of the night. Being runner-up in the ad competition likely feels a lot better than finishing second in the game itself."(http://www.huffingtonpost.com/2013/02/05/joe-montana-stain-super-bowl-commercial-tide-video_n_2625518.html )
The commercial had 3,918,178 views on Youtube. At the height of the commercial Many Niner fans tweeted great things of the commercial, giving praise to the Joe Montana stain. A lot of negative soon came after, once the it was washed away by by a Ravens fan.
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